To support the growth of women’s sport, we developed ‘Watch Her(e)’, a nationwide campaign for Greene King designed to make their pubs the home of the Women’s Super League and international fixtures. The project required a robust visual identity that felt both premium and energetic, cutting through the noise of a traditional sports bar environment.

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We delivered a comprehensive suite of bespoke assets, ranging from complex motion graphics and hand-drawn animation frames to a vast rollout of physical POS and venue-specific fixture sheets. By balancing large-scale production with high-level design consistency, the campaign successfully created a unified, celebratory atmosphere across the entire national estate, driving footfall and visibility for women’s athletics.